Skool engagement benchmarks
What poor, average, and healthy engagement looks like on Skool — weekly actives, posts per member, comments, and retention.
Independent site — not affiliated with Skool, Inc.
15 – 25%
Healthy weekly active member rate on Skool
Below 10% means retention risk. Above 30% typically means a small, tight community.
Benchmarks by metric
| Metric | Poor | Average | Great |
|---|---|---|---|
| Weekly active members | <10% | 10 – 20% | 20 – 35% |
| Posts per member per month | <0.2 | 0.4 – 0.8 | 1.0+ |
| Comments per post | <1 | 3 – 6 | 8+ |
| Day-30 member retention | <40% | 50 – 65% | 70%+ |
| Day-90 member retention | <25% | 35 – 50% | 60%+ |
What actually moves engagement
- Weekly ritual. A single recurring thread or call anchors the week.
- Owner response speed. Reply to every post in the first 24 hours until you can't.
- Public wins. Amplify a member win every week — highest-leverage retention move.
- Onboarding. A checklist for the first week compounds forever.
Methodology & sources
Last updated: December 2025
Sample: Aggregated from Skool creator disclosures and admin dashboards.
Skool exposes weekly active member counts on your admin dashboard. Retention numbers require manual tracking or exports.
Numbers here are directional estimates compiled by YourSkool from public sources. Skool, Inc. does not publish official platform-wide statistics. Independent site, not affiliated with Skool, Inc.
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